³Ô¹ÏÍø employees raised $61,010 during this year¡¯s annual Tour de Cure event, which supports the American Diabetes Association (ADA). This was the most ³Ô¹ÏÍø has raised in the last four years and a 147% increase from last year¡¯s total.
Tour de Cure, a national event created by the ADA, has become a ³Ô¹ÏÍø Foundation tradition during the month of October. This year, employees were encouraged to join the ¡¯s virtual bike ride on Sunday, Oct. 10 and participate in self-guided walks, bike rides and runs throughout the rest of the month. There were 43 ³Ô¹ÏÍø team members which is considered ¡°very good turnout for COVID times,¡± said Jon Madsen, ³Ô¹ÏÍø senior vice president and general manager of metrology.
View The Augmented Reality Route
Participation in the virtual bike ride involved the use of an augmented reality app, . Using the app, riders were able to participate in the same landscape as their teammates. This year¡¯s route was 12.48 miles long and based on a famous course in Italy, Granfondo Stelvio Santini.
The virtual event was open to all U.S. employees and registration was free of charge. However, employees who donated $250 or more to the ADA received ³Ô¹ÏÍø-branded cycling kits. To boost comradery, ³Ô¹ÏÍø also hosted a Zoom session for participants to join during the scheduled bike ride.
Advancing Humanity Through Health Equity
³Ô¹ÏÍø employees and the ³Ô¹ÏÍø Foundation are long-time supporters of the ADA and participate in activities that help advance health equity. In 2020, the ADA launched their #HealthEquityNow initiative, which advocates for lower prescription costs and more equitable access to healthcare, especially for those with diabetes.
Health and wellness are strategic areas of focus for the ³Ô¹ÏÍø Foundation, alongside other UN Sustainable Development Goals we¡¯ve aligned with to support and promote education, wellness and community enrichment. Our employees enjoy supporting these causes through fundraising activities, time investments and in some cases, a lot of sweat.
¡°Giving back to the community is an honor and responsibility we have to help others that are in need. This is community. I was particularly touched in this Tour de Cure when I was thanking somebody that participated and they said ¡®I am so glad ³Ô¹ÏÍø is supporting the ADA, my daughter has Diabetes Type A.¡¯ It stopped me in my tracks, put things into perspective and made all of the effort completely worthwhile.¡± ¨C ³Ô¹ÏÍø Senior Vice President and General Manager of Metrology Jon Madsen
To learn more about the funds raised by the , visit our website. If you¡¯re interested in advancing humanity with us, apply for a career at ³Ô¹ÏÍø.
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